Platforms

One production team.
Every surface that sells live.

We stream from your own accounts on every platform where live selling actually converts. Same hosts, same scripts, same standards, running on a written schedule around the clock. Here is what each channel is good for and what we run on it.

The channels

Where we go live for you.

The volume channel

TikTok Live

TikTok describes LIVE as built for demos, usage advice, complementary-product recommendations and customer research, which is exactly the job. UK sellers alone were running more than 6,000 TikTok Shop Lives a day by March 2025, and TikTok reported triple-digit daily GMV growth across its European markets between August 2025 and February 2026. We run daily blocks with rotating hosts, hands-on demos and offers pinned straight to your Shop.

Live can be promoted with LIVE GMV Max, and TikTok advises pacing budget against livestream GPM because hosts and dayparts perform differently. We manage that per block.
Your warm audience

Instagram Live

Native live product tagging ended globally in 2023, so Instagram is an audience and demonstration layer rather than a storefront. We run comment-to-DM: a viewer comments a keyword during the stream, receives an automated message with the product link, and buys on your site. Owned traffic, no marketplace cut, and the follower stays yours.

Social advertising was the top way US shoppers discovered live shows in McKinsey's survey, which is why we treat paid and live as one calendar rather than two teams.
High trust, high order value

YouTube Live

YouTube says viewers watched 30 billion hours of shopping-related video in 2023. Eligible creators can tag products during a live stream, and tagged products keep selling on the replay after the stream ends. Longer sessions, considered purchases, and the platform itself recommends detailed explanation, multiple use cases and answering viewer questions live.

Slowest ramp of any channel here, and the only one where a single stream keeps selling for months afterwards.
Drops and auctions

Whatnot

Built for live selling from the ground up, with auctions, Buy It Now and flash sales in one place. Whatnot reports buyers spending 95 minutes a day on the platform, 80% of customers buying something every month, and $8 billion in seller sales during 2025. Fees are clean at 8% commission plus 2.9% and 30 cents processing. Strongest fit for jewelry, apparel, beauty and collectibles.

Whatnot's own live analytics report sales per hour, orders per hour, order value and average watch time, which is the level of feedback that makes daily scheduling worth doing.
Where the intent already is

Amazon Live

Amazon says 90% of surveyed Amazon Live viewers discovered a new product while watching, 73% felt confident in what they bought, and 79% found the format enjoyable. Across 20 US campaigns Amazon measured a 17x higher purchase rate when Live ran alongside another ad product, which is a platform figure rather than a universal benchmark. We run scheduled blocks tied to your listings and your deal calendar.

Amazon reports sales, followers, video views, total watch hours, average view duration and product clicks, so the retail media team gets numbers in a language it already speaks.
The other half of your audience

Facebook Live

Same mechanics as Instagram since Meta wound down in-app checkout. We use it to reach the older half of your owned audience and route them to your store with comment-to-DM and pinned links. Cheap to add once the production is already running, because it simulcasts from a block you are already paying for.

TalkShopLive can simulcast a shoppable show to Facebook, Instagram and YouTube at once and embed the same show on your own site, where it stays shoppable after it ends.
What runs underneath

The part nobody sees on camera.

Our space, our payroll

Studio Production

Trained hosts, a producer on every stream, a moderator working the comments in real time, lighting and cameras that make your product look like your product, and a recording of every hour we run. Scripts are approved by you before anyone goes on camera, and named hosts are assigned to your brand so the same faces show up every day.

You do not build a set and you do not hire anyone.
The capture layer

Comment-to-DM

Under every stream sits the mechanism that turns a viewer into a customer you own. Someone comments a keyword, an automation sends the product link to their inbox, and the sale closes on your storefront rather than inside a marketplace. We build the keyword map, write the messages and route the traffic.

It is the difference between an audience that watched and a customer you can email next month.